Saul Bass

Saul Bass was a graphic designer and filmmaker, perhaps best known for his his design of film posters and title sequences. During his 40-year career Bass worked for some of hollywood's greatest film makers, including Alfred Hitchcock! He became well known in the film industry for making Otto Preminger's 'The Man With the Golden Arm' in 1955. For Hitchcock, Bass designed effective and memorable title

                                                                                    sequences, inventing a new type of kinetic                                                                                               typography for 'North by northwest' and 'Physco'.

These logos include Dixie (1969),

Bell Telephone logo (1969) and successor AT&T globe (1983)Continental Airlines (1968) and United Airlines (1974).

However, Bass is best remembered not for his logos, but for his movie posters, "we best remember his work through his timeless and beautifully minimalistic movie posters – which transformed the visuals of film advertising. He typically developed simplified, symbolic designs that visually communicated key essential elements of the film."

The Man With the Golden Arm

Vertigo

Anatomy of a murder

West Side Story